My Offerings
Bridging Cultural Gaps
Managing in a cross-cultural context can feel like walking through a minefield and make you question your capability; you have to read unfamiliar cultural cues, listen beyond what’s being said and relate in a way that is respectful and builds trust.
Language Of Success
Getting the job done is a challenge when there’s cultural miscommunication leading to friction in the team. Everyone’s walking on eggshells and precious time and energy is being lost. You’re desperate to get the team communicating well and working together effectively.
Delivering Results
You’re unsure if everyone is clear with their roles and responsibilities and understands what’s expected for the successful completion of the project. The clock is ticking and results are expected. How can you make decisions in a culturally sensitive way that keeps the team on board?
About Me

Hi!
My cross cultural management journey started when I worked as Foreign Affairs Secretary in a university language centre in China. I was managing the language teaching and related services to international students coming from over 100 countries. People from different cultural backgrounds fascinate me and having to work with them on a daily basis for over three years laid a solid foundation for what was to come.
It was at the language centre where I met my wife from the UK, whose mother was originally from Germany. After we married, we lived and worked in Thailand for a year, which gave me further experience of working cross culturally.
The real challenge and growth for me was when we moved to the UK. As an immigrant, I had to start all over again, from scratch. So, with a strong self-belief, vision and a learning attitude, I started as the Postroom Assistant in an international organisation, working my way up to be a strategic Project Manager, leading the delivery of one of the organisation’s corporate priorities across 50 countries.
For nearly 20 years, I have managed projects to deliver impact and facilitated training throughout Asia, Africa, Latin America and the Middle East. All of these have sharpened my skills on cross cultural management and communication.
But I have also seen other situations where offence has been caused, relationships have broken down and projects never got off the ground or failed to be delivered all because of a lack of cross-cultural intelligence. It’s my mission to help managers avoid the pitfalls and instead to take advantage of the different cultural perspectives.
I hold a BA(Hon) in International Studies and an MSc in Development Management. I am also trained as a coach and am a member of the International Coaching Federation.
About Me

Hi!
My cross cultural management journey started when I worked as Foreign Affairs Secretary in a university language centre in China. I was managing the language teaching and related services to international students coming from over 100 countries. People from different cultural backgrounds fascinate me and having to work with them on a daily basis for over three years laid a solid foundation for what was to come.
It was at the language centre where I met my wife from the UK, whose mother was originally from Germany. After we married, we lived and worked in Thailand for a year, which gave me further experience of working cross culturally.
The real challenge and growth for me was when we moved to the UK. As an immigrant, I had to start all over again, from scratch. So, with a strong self-belief, vision and a learning attitude, I started as the Postroom Assistant in an international organisation, working my way up to be a strategic Project Manager, leading the delivery of one of the organisation’s corporate priorities across 50 countries.
For nearly 20 years, I have managed projects to deliver impact and facilitated training throughout Asia, Africa, Latin America and the Middle East. All of these have sharpened my skills on cross cultural management and communication.
But I have also seen other situations where offence has been caused, relationships have broken down and projects never got off the ground or failed to be delivered all because of a lack of cross-cultural intelligence. It’s my mission to help managers avoid the pitfalls and instead to take advantage of the different cultural perspectives.
I hold a BA(Hon) in International Studies and an MSc in Development Management. I am also trained as a coach and am a member of the International Coaching Federation.
My Clients

Sara Rowbottom
USA
“Liu is uniquely able to reflect back what he hears you saying such that I learned new things about myself and gained new insights into both my challenges and opportunities. He’s also great at suggesting new frames through which to think about things. I’d highly recommend Liu to any professional seeking a coach.”

Abigail Riggs
UK
“I received coaching from Liu when I was experiencing big transitions in my work and personal life. Liu allowed me to speak and be listened to, and reflected back in a way which helped me understand my own words from a new perspective. I am so grateful for his coaching and look forward to working with him again in the future.”
Vanvisa Warachit
Thailand
“Liu’s methodology is not to be assertive, which was the last thing I would like to have at that moment. He was there as a “midwife” using his experience and wisdom to deliver the best solutions I was looking for. He’s very humble. He usually knows more than what he showed off. Whatever you would like to discuss, he knows it all. You just have to know the best questions, and he’ll be your best answer.”
Francesca Quirke
UK
“Our sessions provided a space to unpack seemingly unconnected issues which Liu helped me to see the connections. Liu is very patient and an attentive listener and his insights helped me better understand my own thought processes – and my own needs. Liu is encouraging and shares his own experiences as relevant, which I found really helpful.”

Ali Zakka
Nigeria
“A world-class coach and mentor. Meeting with him has brought about a transformation in my life. He is gifted in training, facilitation, coaching and mentorship. You will always desire to see him“

Daniel M Wanyoike
Kenya
“I’ve been mentored by Liu Liu for a whole year (2022) and as a result I’ve had a huge change of mindset and approach to various aspect in my workspace. My leaderships and team management skills have improved, courtesy of the Coach Liu Liu. He is a passionate Coach and Mentor; he listens and provides guidance gently and openly. I would recommend Liu Liu to anyone.“

Magda Rios-Mendez
Columbia
My experience on being coached by Liu Liu was outstanding. He helped me to set objectives and see the big picture regarding my career and what I need to do to get there. He is kind and a great listener who asks all the right questions. Thanks to my sessions with Liu Liu, now I am much more confident, and better understand my worth and have a clear sense of direction. I can not recommend him enough, and I feel lucky to have had the opportunity to learn from him.

Sara Rowbottom
USA
“Liu is uniquely able to reflect back what he hears you saying such that I learned new things about myself and gained new insights into both my challenges and opportunities. He’s also great at suggesting new frames through which to think about things. I’d highly recommend Liu to any professional seeking a coach.”

Abigail Riggs
UK
“I received coaching from Liu when I was experiencing big transitions in my work and personal life. Liu allowed me to speak and be listened to, and reflected back in a way which helped me understand my own words from a new perspective. I am so grateful for his coaching and look forward to working with him again in the future.”

Ali Zakka
Nigeria
“A world-class coach and mentor. Meeting with him has brought about a transformation in my life. He is gifted in training, facilitation, coaching and mentorship. You will always desire to see him“

Daniel M Wanyoike
Kenya
“I’ve been mentored by Liu Liu for a whole year (2022) and as a result I’ve had a huge change of mindset and approach to various aspect in my workspace. My leaderships and team management skills have improved, courtesy of the Coach Liu Liu. He is a passionate Coach and Mentor; he listens and provides guidance gently and openly. I would recommend Liu Liu to anyone.“

Magda Rios-Mendez
Columbia
My experience on being coached by Liu Liu was outstanding. He helped me to set objectives and see the big picture regarding my career and what I need to do to get there. He is kind and a great listener who asks all the right questions. Thanks to my sessions with Liu Liu, now I am much more confident, and better understand my worth and have a clear sense of direction. I can not recommend him enough, and I feel lucky to have had the opportunity to learn from him.
Francesca Quirke
UK
“Our sessions provided a space to unpack seemingly unconnected issues which Liu helped me to see the connections. Liu is very patient and an attentive listener and his insights helped me better understand my own thought processes – and my own needs. Liu is encouraging and shares his own experiences as relevant, which I found really helpful.”
Vanvisa Warachit
Thailand
“Liu’s methodology is not to be assertive, which was the last thing I would like to have at that moment. He was there as a “midwife” using his experience and wisdom to deliver the best solutions I was looking for. He’s very humble. He usually knows more than what he showed off. Whatever you would like to discuss, he knows it all. You just have to know the best questions, and he’ll be your best answer.”